Secrets of Your Eyes Report

The most common concerns among users of eyewear are:

1. Does the 50% off sale have a catch?

2. Do 'add-ons' like as scratch and UV protection really pay off?

3. Is it feasible to "Buy One, Get One Free"?

4. How can I be certain that the frame I'm purchasing fits my prescription?

5. Why do optical stores' prices range so much from one another?

6. Do different glasses have different lenses?

7. How can I tell if my frame is overpriced?

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We will attempt to address a few of these queries in this succinct report.

IS THE 50% OFF SALE PART OF A TRICK?

When assessing this offer, let's apply common sense. A company is unlikely to sell a product for less than what they paid for it when they bought it. There are two possible outcomes when optical companies see a 50% reduction in sales. They wish to get rid of products that are out of date or whose markup was overstated to begin with. In what other way could they afford to earn a profit while offering a 50% discount on the product?

Discontinued frames are advertised in most 50% OFF promotions. Although you may save money by doing this, watch out for being persuaded to purchase an out-of-date item. It can be quite impossible to replace a shattered temple piece or a discontinued frame.

Additionally, frames that have been marked up three to three-and-a-half times their cost and then lowered by half are often eligible for fifty percent off deals. Consequently, you wind up spending nearly full retail price on a frame that is marked down by 50%.

During 50% off deals, you'll frequently see an offer that lowers the frame price only if you buy the "premium" lenses.

NOW FOR THE CATCH! These lenses WILL cost more than you expect. They frequently cost more than standard lenses. Since the frame is only half as expensive, you believe you are getting a terrific deal. Compare local lens prices by shopping around. You'll research the 50% off offer with greater preparedness.

Make sure you read the adverts' fine print.

Retailers who offer 50% OFF deals for 365 days of the year are just marking up goods to make them less. This is really deceptive. It's possible that you've noticed that certain optical businesses consistently offer 50% OFF.

There are easier and less expensive ways to get real quality frames and lenses at a very low cost.

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WHY DO OPTICALS CONSTANTLY AIM TO SELL YOU ACCESSORIES?

For the majority of optical businesses, this is a lucrative and simple area to make money.

Sales employees at many optical stores receive substantial commissions and sales incentives based only on the quantity of tints, scratch coatings, UV protection, edge polishing, and service agreements that are sold.

Using "add-ons," the optical sector can significantly raise the price of an eyeglass transaction for relatively little additional expense.

Add-ons can cost more than 30% of the price of a pair of spectacles, which frequently results in the firm making exorbitant profits.

Purchase just the necessary protective coatings. The producer of specialty lenses, such as hi-index lenses and polycarbonate material, automatically applies UV and scratch protective coatings.

Therefore, having these coatings applied DOES NOT NEED YOU TO PAY AN ADD-ON FEE! They're on the lenses already!

Do not overspend, once more. If your prescription calls for hi-index or polycarbonate lenses, the lenses already contain coatings that protect against scratches and UV rays.

Some optical providers will frequently offer scratch prevention, UV coating, and edge polishing for half the price if they are under pressure to close a deal! Strike a deal and demand a reduction.

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VERITAS OF "BUY ONE, GET ONE FREE"?

Although the second pair in this deal is touted as FREE, the "free frame" is not the same as the frame that was purchased first. Typically, the "free frame" is chosen from a particular assortment available in the store. Each of these inexpensive frames cost the optical business between $2 and $4.

The first pair is overpriced at "full" price, and you are informed that the second pair is free.

Cheap, uncoated lenses are frequently utilized to satisfy the prescription in the free pair. Does the optical offer a complimentary pair?

Not really, though!

Through this offer, the business encourages customers to buy a packet of coatings as a "add-on." These coatings include a tint, a UV coating, and scratch prevention. You may have to pay somewhere between $29 and $59 for all three alternatives.

Thus, depending on your FREE pair, the optical will profit anywhere from $23 to $53!

Actually, you are paying too much for your first pair and receiving a subpar frame for the second set.

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WAYS TO IDENTIFY AND PREVENT CHEAP FRAMES?

According to the optical industry, a frame is considered "cheap" if it costs the optical retailer between $1 and $7. It's true that there are inexpensive foreign eyeglass frames available for as low as $1, yet some optical shops charge between $39 and $99 for them.

You may frequently find these frames in a lot of optical stores:

Within the 'Spare Pair' segment

- with sales of "Buy One Get One Free"

- in addition to a Contact Lens campaign

- with specific plans for vision insurance

- often promoted as a "$79 Complete Pair of Glasses."

Usually, low-quality materials are used to make the frames in the Far East. They tarnish readily most of the time. Inexpensive frames are prone to breaking, the arm coatings chipping frequently, the screws becoming loose, and they are difficult to adjust.

When purchasing these frames, exercise extreme caution with your money.

Designer or name-brand frames are not included in this group. Any well-known designer brand frame will almost certainly be composed of higher grade material, retain alignment longer, and not tarnish readily.

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DIRECTIONS FOR SELECTING THE APPROPRIATE FRAME SIZE FOR YOUR PRESCRIPTION

Any prescription for eyewear typically consists of two parts.

You can see up close but not far away if you are nearsighted, or you can see far away but not close.

Approximately 70% of people who wear glasses also have astigmatism of some kind. This merely indicates that the cornea, the portion of the eye that is in front, has two distinct curvatures (much like a football). In order to correct for astigmatism, lenses are made with two distinct curves to account for the curvature of the eye.

This is an illustration of a prescription for eyeglasses:

OD -1.50 X 180 / -3.00

OS 2.50/-1.00 X 165

That means just this.

The right eye is represented by the Latin acronym OD.

The left eye is represented by the Latin acronym OS.

The sphere is denoted by the first number (-3.00 in the example). This indicates to the optometrist how strong a lens should be made to remedy nearsightedness (-) or farsightedness (). The left eye (OS) is farsighted and the right eye (OD) is nearsighted in our scenario.

The astigmatism amount is indicated by the numbers after the (/). The letters (X) stand for "axis," and the numbers 180 and 165 represent the astigmatic lens's placement in degrees.

When choosing the ideal size frame for your prescription, the sphere numbers—-3.00 and 2.50 in our example—are the ones that matter to you.

You can wear practically any shape and size frame with your prescription if it is less than -2.50 or 2.50. Hi-index or thin, light prescription lenses are not necessary for you. Any frame with ordinary plastic lenses should appear good on the eyes and have a suitable thickness around the edges.

If your prescription is between -2.50 and -4.00, pick a frame with an eye size of 54 or smaller. The inside arm of the frame bears the size indication. Make sure you choose a thin, light lens, such as a hi-index one, if your face shape or style requires a larger frame. Your lenses will have thick corners otherwise.

If your prescription is more than -2.50, avoid selecting rimless frames unless you plan to use a high index lens, as this may cause issues with the lens's edge thickness.

It is advised to get your lenses in a hi-index material and to keep the frame size as small as possible for prescriptions ranging from -4.00 to -6.00. This will make your glasses appear the smallest possible.

Call 1-800-248-9427 and ask for Lens Information and Assistance if you have a very challenging or high prescription, are unsure which lenses are best for it, or both.

Professional staff will assist you in understanding your prescription and the appropriate lenses to utilize. There is no cost for the service.

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Understanding Materials for Single Vision Lenses

Although there are numerous materials for single vision lenses, CR-39 plastic is the most widely used polymer. It is incredibly comfortable because to its small weight, and it can be stained nearly any color and density.

Nevertheless, a few CR-39 lens producers provide subpar and low-quality goods. The lenses are frequently bent, which results in "soft spots" of blurry vision all across the lenses.

SEIKO, SILOR, and SOLA are manufacturers that produce lenses with incredibly high optical quality. All of these lenses can be purchased with an extremely efficient scratch protection coating.

There are also light and thin-plastic (hi-index) lenses available. Compared to standard plastic lenses, this material has a greater refractive index. Thus, a smaller lens can accomplish the same task as a thicker lens would typically be able to. Compared to standard plastic lenses, these lenses are roughly 35% lighter and thinner.

But be advised that these lenses come in a variety of grades and quality. The lens gets thinner as the refractive index increases.

The refractive index of the highest-quality hi-index lenses is 1.60 or 1.66. Some optical shops continue to utilize 1.54 refractive index lenses, but charge 1.60 refractive index prices because the average consumer is unaware of the difference. If you need hi-index lenses because of your prescription, ask for 1.60 or 1.66 refractive hi-index lenses for the thinnest and highest quality lenses.

The following high-index lenses are suggested by us:

Silor Thin & Lite 1.60 index of refraction

Pentax THC 1.60 index of refraction

- Ultrathin Pentax 1.66 with anti-reflective coating

- Seiko Super 16 MX

- Diacoat Seiko Super 16

Aspheric Optima 1.66

- Aspheric optimal 1.60

- Hyper Optima 1.60

Any item sold by Sola

Another substance that is frequently sold as a thin, light lens is polycarbonate. It cannot be tinted as darkly as plastic lenses, is softer than CR-39, and is prone to scratches. It is unquestionably thinner and lighter than ordinary plastic. Because this material is less expensive than hi-index, many opticals recommend it over hi-index lenses, even though their prices are frequently the same.

Since polycarbonate doesn't break easily, it's a good choice for kids or anyone who needs safety eye protection. However, compared to polycarbonate, which occasionally has some peripheral distortion, the more recent hi-index lenses occasionally have better optics. Inquire whether the lens being offered to you is made of polycarbonate or high-index plastic if it is lighter and thinner.

NOTE: SCRATCH AND ULTRAVIOLET PROTECTION ARE AUTOMATICALLY INCLUDED IN POLYCARBONATE AND HI-INDEX PLASTIC LENSES. DO NOT SELL THESE COATINGS AS "ADD-ONS" IF YOU BUY EITHER OF THESE TWO MATERIALS.

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